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Surviving in a Pay-to-Play World
Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code, “more of a guideline than an actual rule.” For...
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The Top 11 Journalistics Posts of 2011
This is the third year I’ve written a “Top Journalistics Posts of the Year” post. The greatest hits meme is a little overdone, I know – but when you consider about half our readers are ‘new visitors’,...
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Introducing ExpertEngine
Journalistics has launched a new service called ExpertEngine. ExpertEngine will help journalists (eventually) quickly (and anonymously) search for, find and contact experts for the stories they are...
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Quality Versus Quantity
When I started this blog back in 2009, I wanted to vent about media relations. At the time, PR people were taking a lot of heat for spamming bloggers. It seemed like every day there was some story...
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10 Things I Love About SXSW
It’s that time of year again. No, not time to spring ahead… well, actually, it is time for that on Saturday, but I’m referring to the annual nerd pilgrimage to Austin for the mega conference SXSW...
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Networking Online and Offline
Networking is a topic near and dear to my heart. Every single opportunity I’ve had in my lifetime to date has been born out of a relationship initiated by me or someone else. You can probably say the...
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Getting Coverage for Your News Should Be Easy
If you work in media relations today, and you’re having a hard time getting coverage for your news, you’re doing something wrong. Journalists exist to write about news. If you have a legitimate news...
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The Journalism Movies Post
I’ve wanted to write a journalism movies post for about two years now. I scrapped the idea the first time, because I was thinking more along the lines of writing a “best journalism movies” post. Even...
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Are Blog Posts Better Than Press Releases?
Why are we still writing press releases? If press releases are part of your work life, you’ve probably asked this question once or twice in the past year (or more). Really though, press releases...
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Message Planning
This is the first post in a series on the importance of message planning in the communications process. I’ve been thinking a lot about message planning and message management over the course of the...
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How To Create A Message Platform
As promised in my Message Planning post, here is the first post in my series on message planning. If you don’t know how to put together a message platform, this platform will help you understand some...
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Find and Define Your Audiences
There’s an audience for anything and everything. Do you know who your audiences are? How about your most important audiences? There’s a stage in message planning that I like to fondly refer to as...
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Action, Reaction, Interaction and Transaction
I’ve been writing a lot about strategy in this series on message planning. When you enter the execution stage and start to plan your individual messages that support your strategies, it helps to think...
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Message Mapping for Stronger Relationships
I think Lewis Caroll said it best, “If you don’t know where you’re doing, any road will get you there.” I think a lot of marketers live by this quote. They arrive at their messages when they get there....
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Where To Spend Your Marketing Budget in 2013
If you’re a lucky marketer, when you ring in the New Year on Monday night, it will also mark the start of a new budget year for you. If this describes your situation, you’ve most likely spent the last...
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The Top 12 Journalistics Posts of 2012
Our top posts for the year post has become a tradition at Journalistics. While some might think an annual rehash of posts is a weak attempt at squeezing one more blog post into the year, well, we’d...
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How to Prepare for Press Interviews
As the next installment in my series on message planning and delivery, I’d like to focus on preparing for media and analyst interviews – a critical component to generating brand awareness for your...
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PR is the MVP of Super Bowl Advertising
According to Time, the average cost of running a 30-second spot this coming Sunday is $4 million – up from $3.5 million last year. How do you maximize that type of investment? Kick the PR machine into...
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What Led You to PR or Journalism?
Time for some reminiscing. Think back (for some of you, think way, way back). What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover...
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Every Brand Has a Story To Tell
One of the first clients I worked with out of college was a toilet company. Granted the company was the largest international manufacturer of bathroom fixtures – products every house and office in the...
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